Automated License Plate Recognition (ALPR) Policy

Parking Advantage, Inc. and RezyPark

RezyPark is a registered DBA (doing business as) of Parking Advantage, Inc. This ALPR Policy governs all operations conducted under both the Parking Advantage and RezyPark brands.

Last Updated: July 16, 2026

1. Introduction and Purpose

This Automated License Plate Recognition (ALPR) Policy governs the collection, use, maintenance, sharing, and dissemination of ALPR information by Parking Advantage, Inc. and its DBA RezyPark (collectively, “Company,” “we,” “us,” or “our”). This Policy applies equally to all operations conducted under the Parking Advantage brand and the RezyPark brand, and covers all parking facilities managed, operated, or serviced by either brand in California and any other jurisdiction where ALPR technology is deployed.

We utilize ALPR technology — which includes cameras and software that capture digital images of vehicle license plates and convert them into searchable text data — to facilitate seamless, touchless parking experiences, manage reservations and scan-to-park sessions, and enforce parking compliance at the facilities we manage or service.

This Policy is implemented in accordance with California Civil Code Section 1798.90.51 and is designed to ensure that the collection and use of ALPR data is consistent with respect for individuals’ privacy and civil liberties. This Policy is publicly posted and conspicuously accessible in compliance with California law.

2. Authorized Purposes for Collection and Use

We collect and use ALPR information only for the following authorized business and operational purposes:

Access Control

To permit entry and exit to vehicles with valid reservations, scan-to-park sessions, or monthly permits without the need for paper tickets or physical interaction at the parking gate, enabling a fully touchless parking experience.

Transaction Management

To calculate parking duration, determine fees due upon exit, verify that a scan-to-park or scan-to-pay session has been properly initiated and paid, and correct parking fees in cases involving lost entry tickets or disputed session times.

Facility Management

To verify the count of vehicles parked at a facility, identify available spaces, and assist customers in locating their vehicles within a facility.

Parking Enforcement

To identify vehicles parked without a valid reservation, scan-to-park session, or payment, issue fee notices or parking violation notices, facilitate the collection of unpaid parking fees, and identify abandoned vehicles.

Legal Compliance

To respond to lawful inquiries from law enforcement agencies, valid subpoenas, court orders, or other legally mandated processes.

We do not use ALPR data to harass, intimidate, or discriminate against any individual on the basis of any protected characteristic. We do not sell ALPR data to any third party for commercial marketing, advertising, or promotional purposes.

3. ALPR Information Collected

The ALPR system may collect and process the following data elements in connection with each vehicle capture:

Digital image of the vehicle’s license plate
Alphanumeric characters of the license plate number
State or jurisdiction of plate issuance
Date and time of capture
Location identifier of the ALPR camera or parking facility
Association with a reservation record or scan-to-park session record, where applicable

The ALPR system is designed to capture images of the license plate and the immediately surrounding area of the vehicle necessary to read the plate accurately. It is not designed or positioned to capture identifying photographs of vehicle occupants or individuals in the vicinity.

4. Authorized Personnel and Training Requirements

Access to the ALPR system and ALPR data is strictly limited to authorized personnel who have a legitimate, documented business need to access the information in order to perform their assigned job duties.

Authorized Job Titles:

Chief Technology Officer and designated IT Personnel
Platform Administrators and Program Managers
Facility Managers and Parking Supervisors (access limited to ALPR data relevant to their specific assigned facility)
Auditors and Bookkeepers (access limited to transaction-level data necessary for financial reconciliation)

Training Requirements:

All authorized personnel must complete mandatory training prior to being granted access to the ALPR system. Training covers:

The contents and requirements of this ALPR Policy
The proper and secure operation of ALPR equipment and software
Password security and access credential management
Applicable California and federal privacy laws governing ALPR data
Procedures for reporting suspected unauthorized access or data incidents

Access credentials are reviewed and updated at least annually, and immediately upon any change in an authorized user’s employment status or job responsibilities.

5. Monitoring, Security, and Access Records

We maintain reasonable operational, administrative, technical, and physical safeguards to protect ALPR information from unauthorized access, destruction, use, modification, or disclosure.

Technical Safeguards

ALPR data is encrypted both in transit (using TLS/SSL protocols) and at rest. Systems are protected by firewalls, antivirus and anti-malware software, and regular security patches and updates.

Access Controls

Access to ALPR systems requires secure, unique usernames and passwords. Shared credentials are prohibited. Multi-factor authentication is implemented where technically feasible.

Audit Logs

The ALPR system maintains a complete, tamper-evident record of all data access. Each log entry records: the date and time of access; the license plate number or data record queried; the username of the person accessing the data; and the stated purpose for the access.

Periodic Audits

The Chief Technology Officer (or their designee) conducts periodic audits of the access logs — no less than quarterly — to verify that ALPR data is being accessed only by authorized users for authorized purposes. Any anomalous access is investigated promptly.

6. Data Sharing and Transfer Restrictions

We will not share ALPR data with any commercial or private entity for their independent marketing, advertising, or promotional use. ALPR data may only be shared under the following strictly limited circumstances:

Facility Owners and Operators

ALPR data may be shared with the specific parking facility owner or operator for the sole purpose of validating reservations and scan-to-park sessions, managing facility operations, and enforcing parking rules at that facility.

Authorized Service Providers

ALPR data may be shared with third-party vendors — such as payment processors, parking enforcement service providers, or debt collection agencies — strictly for the purpose of providing contracted parking services or collecting unpaid fees. All such sharing is governed by a written Data Protection Agreement that prohibits the service provider from using ALPR data for any purpose other than the contracted service.

Law Enforcement and Government Agencies

ALPR data will be provided to federal, state, or local law enforcement agencies or other governmental entities only upon receipt of a lawful warrant, court order, valid subpoena, or other legitimate statutory legal process. We will notify affected individuals of such disclosures to the extent permitted by law.

7. Accuracy and Error Correction

While ALPR technology achieves a high rate of accuracy, translation errors can occasionally occur due to plate condition, lighting, or vehicle positioning. We take the following steps to ensure data accuracy:

Authorized personnel are trained to manually review and verify ALPR images against the translated text data when a discrepancy is reported by a customer or identified during routine operations.

If a customer reports an incorrect charge or enforcement action — whether arising from a reservation, a scan-to-park session, or a pay-as-you-go transaction — that they believe is the result of an ALPR misread, they may contact us at help@parkingadvantage.com or help@rezypark.com to initiate a review.

If an error in the ALPR data is confirmed, authorized personnel will promptly correct the data record in the system to ensure accurate billing and enforcement, and any erroneous charges will be reversed.

8. Data Retention and Destruction

ALPR information is retained only for as long as is reasonably necessary to fulfill the authorized purposes outlined in this Policy.

Transactional Data

ALPR data linked to a specific reservation, scan-to-park session, or parking transaction is generally retained for a period sufficient to: process the associated payment; allow for auditing of the transaction; and handle any customer disputes, chargebacks, or debt collection matters. This period is typically up to 180 days from the date of the parking session, unless a longer retention period is required for an ongoing dispute, active legal matter, or regulatory obligation.

Enforcement Data

ALPR data associated with an unpaid fee or active enforcement action may be retained for the duration of the collection or enforcement process, plus any applicable statute of limitations period.

Destruction

Once the applicable retention period has expired and no legal hold or active dispute requires continued retention, ALPR data is securely and permanently deleted or overwritten from our databases and from the databases of all authorized third-party service providers, in accordance with our data destruction procedures.

9. Official Custodian

The official custodian of the ALPR system and the individual responsible for implementing, maintaining, and updating this Policy is:

Chief Technology Officer
Parking Advantage, Inc.
3019 Ocean Park Blvd., #715
Santa Monica, CA 90405

Email: legal@parkingadvantage.com

Questions, concerns, or complaints regarding our ALPR practices may be directed to the custodian at the contact information above.

10. Annual Review and Policy Updates

We reserve the right to amend this ALPR Policy at any time to reflect changes in our technology, operational practices, or applicable law. Any updated Policy will be conspicuously posted on our websites (parkingadvantage.com and rezypark.com) with a revised “Last Updated” date.

We are committed to conducting a formal annual review of this Policy. This review will be conducted by the Chief Technology Officer or their designee, with input from legal counsel as appropriate, and will assess:

Whether the Policy accurately reflects our current ALPR technology and operational practices, including any changes to how ALPR integrates with scan-to-park or scan-to-pay systems.
Any new parking facilities added under the Parking Advantage or RezyPark brands that deploy ALPR technology.
Any new or changed third-party ALPR vendors or service providers.
Any changes in applicable California or federal law governing ALPR data.

11. Contact Us

If you have any questions or concerns regarding this ALPR Policy or our use of license plate recognition technology, please contact us at:

Parking Advantage, Inc.
3019 Ocean Park Blvd., #715
Santa Monica, CA 90405

Email: legal@parkingadvantage.com
Customer Support: help@parkingadvantage.com | help@rezypark.com