Privacy Policy

Parking Advantage, Inc. and RezyPark

RezyPark is a registered DBA (doing business as) of Parking Advantage, Inc. This Privacy Policy governs all operations conducted under both the Parking Advantage and RezyPark brands.

Last Updated: July 16, 2026

This Privacy Policy (“Policy”) describes the data privacy practices of Parking Advantage, Inc. and its DBA RezyPark (collectively, “Company,” “we,” “us,” or “our”) and explains your rights regarding your personal information. Our processing of personal information is designed to improve the parking experience of our customers and to provide relevant information about our products and services.

This Policy applies to our interactions with customers and visitors, including:

Use of our digital services, including our websites (parkingadvantage.com and rezypark.com) and any associated mobile applications (collectively, the “Platform”).

Initiation of parking sessions through scan-to-park or scan-to-pay by scanning a QR code or NFC tag at any facility we manage or service.

Visits to parking facilities we manage, operate, or facilitate reservations for.

Phone, email, and SMS/text communications with our team.

Please read this Policy carefully. By accessing or visiting the Platform, scanning a QR code or NFC tag at one of our facilities, or otherwise submitting personal information to us, you indicate your understanding that the collection, use, and disclosure of your information is subject to the terms of this Policy and our Terms of Service. If you do not agree with this Policy, please do not use our Platform or facilities.

Personal Information We Collect
Purposes for Which We Use Your Personal Information
Sources of Personal Information
Disclosure of Personal Information
Cookies and Other Tracking Technologies
Automated License Plate Recognition (ALPR)
Global Privacy Control (GPC)
California Privacy Rights (CCPA/CPRA)
Data Security and Retention
Children’s Privacy
Changes to This Policy
Contact Us

1. Personal Information We Collect

The Company may collect or has collected the following categories of personal information:

Identifiers and Contact Information

Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, license plate number, and other similar identifiers.

Commercial Information

Services purchased, obtained, or considered, including parking reservation history, scan-to-park and scan-to-pay transaction records, and other purchasing or consuming histories or tendencies.

Internet or Other Electronic Network Activity

Browsing history, search history, and information regarding your interaction with our Platform, advertisements, or communications.

Device and Scan Session Data

When you initiate a parking session by scanning a QR code or NFC tag at one of our facilities, your device automatically transmits technical information to our systems, including: device type and model, operating system and version, browser or app version, mobile network carrier, and the date, time, and general location of the scan. This information is used to process your transaction, troubleshoot technical issues, and improve our scan-based services.

Geolocation Data

General and, with your consent, precise location information collected while using our apps or Platform to locate nearby parking facilities or initiate a scan-to-park session.

Audio, Electronic, Visual, or Similar Information

Information collected from voicemail messages, interactions with our customer service representatives, and video or ALPR camera systems at parking facilities.

Sensitive Personal Information

Payment card information (processed exclusively by our secure, PCI-DSS compliant third-party payment processors) and precise geolocation data where collected.

2. Purposes for Which We User Your Personal Information

We use the personal information we collect for the following business purposes:

To provide you with information, products, or services that you request from us, including processing and managing parking reservations and scan-initiated parking sessions.
To contact you and provide email or SMS alerts concerning your reservations, active parking sessions, expiring parking time, or other account-related notices.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing, payment processing, and collections.
To review, improve, and monitor our Platform and scan-based services, and overall customer experience.
To detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity — including tampering with QR codes or NFC tags — and prosecute those responsible for such activity.
To comply with a legal obligation, court order, or other lawful process.
To send you marketing communications about our products and services, where you have provided consent or where permitted by applicable law. You may opt out at any time.

3. Sources of Personal Information

We collect your personal information from the following sources:

Directly from You

When you complete a web form, register an account, make a reservation, contact customer support, or otherwise communicate with us.

From Your Device at the Point of Scan

When you scan a QR code or NFC tag at one of our facilities to initiate a scan-to-park or scan-to-pay session, your device automatically transmits device and session data to our systems as described in Section 1. No account creation is required for this data to be collected; it is transmitted automatically as part of the technical process of loading the scan landing page and processing your payment.

Automatically Through the Platform

As you navigate through our Platform, we use tracking technologies such as browser cookies, web beacons, and server log files to collect information about your device, IP address, and browsing actions. See Section 5 for more detail.

From Parking Facility Systems

When you use a parking facility managed or serviced by us, our on-site systems — including ALPR cameras and access control equipment — may collect vehicle and transaction data. See Section 6 for more detail.

From Service Providers

We may engage third-party service providers who collect information on our behalf that is necessary for our business operations, such as payment processors and analytics providers.

4. Disclosure of Personal Information

We may disclose your personal information to the following categories of third parties for the business purposes described:

Facility Owners and Licensors

To facilitate your reservation or scan-initiated parking session and ensure you are granted access to the parking facility.

Service Providers and Contractors

Companies that perform services on our behalf, including payment processing, data storage, cloud hosting, QR code and NFC infrastructure providers, marketing communications, customer support, and IT security. These parties are contractually prohibited from using your personal information for any purpose other than providing services to us.

Governmental Entities and Law Enforcement

To comply with applicable law, respond to a valid subpoena or court order, or to protect the rights, property, and safety of our business, our customers, and the public.

Business Successors

In the event of a merger, acquisition, reorganization, or sale of all or substantially all of our assets, your personal information may be transferred as part of that transaction.

We do not sell your personal information to third parties for their independent commercial marketing purposes.

In accordance with California law (CCPA/CPRA, as amended effective January 1, 2026), the following identifies the categories of personal information disclosed to third parties, service providers, and contractors for a business purpose in the preceding 12 months:

Category: Identifiers (name, email, license plate, IP address, device identifiers)
Recipients: Facility Owners/Licensors; Payment Processors; IT/Analytics Providers; ALPR Service Providers; QR/NFC Infrastructure Providers
Business Purpose: Reservation and scan session processing; facility access control; platform analytics

Category: Commercial Information (purchase history, reservation and scan session records)
Recipients: Facility Owners/Licensors; Debt Collection Agencies
Business Purpose: Billing; enforcement of unpaid fees

Category: Internet/Electronic Activity and Device/Scan Session Data
Recipients: Analytics Providers (e.g., Google Analytics); QR/NFC Infrastructure Providers
Business Purpose: Platform and scan service performance measurement and improvement

Category: Geolocation Data
Recipients: Facility Owners/Licensors; ALPR Service Providers
Business Purpose: Parking access, navigation, and enforcement

Category: Sensitive Personal Information (payment card data)
Recipients: PCI-DSS Compliant Payment Processors
Business Purpose: Transaction authorization and processing

5. Cookies and Other Tracking Technologies

We gather certain personal information automatically and store it in server log files. This information may include IP addresses, browser type, referring and exit page URLs, and date and time stamps. We use this information to analyze trends, administer the Platform, and understand aggregate user behavior.

We use software tracking technologies, including “cookies” (small data files stored on your browser), web beacons, and pixel tags to collect information about your use of our Platform. Our Platform also utilizes third-party analytics and security tools, which may include Google Analytics and reCAPTCHA, to ensure functionality, security, and performance.

You may set your browser to refuse or disable cookies. Please note that some portions of the Platform may not function properly if cookies are disabled. You can learn more about managing cookies at www.allaboutcookies.org.

6. Automated License Plate Recognition (ALPR)

We utilize Automated License Plate Recognition (ALPR) technology at select parking facilities to facilitate touchless parking entry and exit, verify reservations and scan-to-park sessions, and enforce parking compliance.

For complete information regarding our collection, use, authorized purposes, personnel access, data sharing restrictions, accuracy measures, retention periods, and security safeguards for license plate data, please review our separate Automated License Plate Recognition (ALPR) Policy, available at parkingadvantage.com/alpr-policy and rezypark.com/alpr-policy. The ALPR Policy is incorporated into this Privacy Policy by reference.

7. Global Privacy Control (GPC)

Effective January 1, 2026, and in compliance with the California Privacy Rights Act (CPRA) and the California Privacy Protection Agency’s (CPPA) 2026 regulations, we honor Global Privacy Control (GPC) opt-out preference signals.

If you use a browser or device that broadcasts a GPC signal, we will treat that signal as a valid, legally recognized request to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. Where we have processed your GPC opt-out request, confirmation will be reflected in your account settings or privacy preferences on the Platform.

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

Right to Know

You have the right to request that we disclose: (a) the specific pieces of personal information we have collected about you; (b) the categories of personal information collected; (c) the categories of sources from which it was collected; (d) our business purposes for collecting it; and (e) the categories of third parties with whom we share it.

Right to Delete

You have the right to request that we delete personal information we have collected from you, subject to certain exceptions permitted by law (for example, where the information is necessary to complete a transaction, detect fraud, or comply with a legal obligation).

Right to Correct

You have the right to request the correction of inaccurate personal information we maintain about you.

Right to Opt-Out of Sale or Sharing

You have the right to opt out of the sale or sharing of your personal information. We do not sell your personal information.

Right to Limit Use of Sensitive Personal Information

You have the right to direct us to limit the use and disclosure of your sensitive personal information (such as payment card data and precise geolocation) to only those purposes that are necessary to perform the services you have requested.

Right Against Discrimination

We will not discriminate against you — including by denying services, charging different prices, or providing a different level of service — for exercising any of your rights under the CCPA/CPRA.

How to Submit a Request

To exercise any of the above rights, please contact us at:

Email: help@parkingadvantage.com or help@rezypark.com
Mail: Parking Advantage, Inc., 3019 Ocean Park Blvd., #715, Santa Monica, CA 90405

We will verify your identity before processing your request. We will respond to verifiable consumer requests within 45 days. If we require more time, we will notify you of the reason and extension period (up to an additional 45 days) in writing.

9. Data Security and Retention

We maintain reasonable and appropriate administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encryption of data in transit and at rest, access controls, and regular security assessments.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We retain your personal information only for as long as is necessary to fulfill the purposes described in this Policy, to comply with our legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we securely delete or de-identify it.

10. Children’s Privacy

Our Platform is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at help@parkingadvantage.com and we will take steps to delete such information.

11. Changes to This Policy

We reserve the right to amend this Privacy Policy at any time to reflect changes in our practices, technology, or applicable law. When we make material changes, we will update the “Last Updated” date at the top of this Policy and, where appropriate, notify you by email or through a notice on the Platform. Your continued use of the Platform after any changes constitutes your acceptance of the updated Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Parking Advantage, Inc.
3019 Ocean Park Blvd., #715
Santa Monica, CA 90405

Email: help@parkingadvantage.com | help@rezypark.com
Legal/Privacy Requests: legal@parkingadvantage.com